Update review:
They added background music and a freezer. Has some interesting UK things like blood pudding and bangers.
Looks like they're gearing up for holidays, a lot of cookie and candy holiday boxes available now. Mincemeat pies and filling available.
Website has been updated with current stock availability of their products.
Some interesting soft drinks available, and some refrigerated versions near checkout.
Keep forgetting to take pictures on the inside. I just step in and get enamored by the products and what looks enticing.
--
Original post:
Honestly, didn't really know this plaza existed. The Greentree entrance is overgrown, overshadowing the signage and the Marlton pike entrance is really quick after the Springdale jughandle exit.
Small shop, sells quintessential UK goods like spices, British chocolates, biscuits. Feels bit more souvenir shop like instead of grocery, but my Visa counted it as a grocery store. Came in specifically to try Jaffa cakes and to look for Cadbury eggs.
Good to buy small scale treats if you don't to buy a 24 pack or whatever off of Amazon.
Hope the place does well, but unfortunately I think grocery stores have to be cheap staples for the local community to increase throughput. This place feels more specifically souvenir-like. Think maybe this place needs to lean in more heavily toward British exclusive things that may not be as easily accessible off the internet. Though I'm not sure what that would be, since I'm assuming importing fresh Britain specific produce wouldn't last on the shelves.
Maybe lean into UK baking and recipes and the ingredients for it? I'm not sure. Feel like maybe they should hang advertisements of typical British home cooking and have recipe links highlighting some British ingredients. Like enticing mincemeat pie posters and then having mincemeat jars or similar.
Additionally, think they should include store pictures on their website. Just personal preference though. A basic website makes it seem too run of the mill, like a scam website anyone without an actual business could set up.
It's also a bit eerily quiet. But maybe the corporate-music-playing-in-grocery stores is a US specific thing. And its probably the carpet absorbing echos. Not typical for grocery stores requiring wear resistant floors for mass throughput.
Anyway, feels more like a boutique. Hope it does well.
